Post by pappu735 on Mar 12, 2024 6:49:53 GMT 2
In fact The Wall Street Journal came to me for an example of how I achieve massive marketing success for my small business clients using creative marketing strategies and NOT A PENNY spent on advertising or promotion. In short I dont write about how to buy attention because its a risky expensive unpredictable and exceptionally limited way to grow your business. So now you know. igh. And it could be true. However it usually isnt. Allow me to explain. Your prices are seldom the problem Lets start with a small sample of far more likely reasons for.
The their decision. Your marketing could be suffering from Toxic Complexity. This is dangerous and extremely common. You might be marketing to the wrong people. You could be contacting them at the lowest point Asia Mobile Number List their cash flow cycle. You could be asking people to make a decision before they have all the information they need. Your marketing could be failing to clearly demonstrate enough value making your price seem higher than they expected. Your marketing promises could be too similar to those offered by your lower priced competitors.
Your payment terms may not be flexible enough for them. Your branding could be positioning you as a lower priced provider than you actually are. You could be responding to enquiries too slowly. And there are lots of other reasons. None of which have much to do with your prices or fees and more to do with your marketing and how you sell your products or services. Its a trap Lowering your prices can be tempting. Its a quick and extremely easy way to make your products or services seem better value. But its a trap. A trap you need to avoid. A trap that can put your business in a dangerous race to the bottom. You do not want to be in a race to the bottom A far better alternative is to find out whats actually causing people to think youre too expensive. And to then focus on improving your marketing in those key areas.
The their decision. Your marketing could be suffering from Toxic Complexity. This is dangerous and extremely common. You might be marketing to the wrong people. You could be contacting them at the lowest point Asia Mobile Number List their cash flow cycle. You could be asking people to make a decision before they have all the information they need. Your marketing could be failing to clearly demonstrate enough value making your price seem higher than they expected. Your marketing promises could be too similar to those offered by your lower priced competitors.
Your payment terms may not be flexible enough for them. Your branding could be positioning you as a lower priced provider than you actually are. You could be responding to enquiries too slowly. And there are lots of other reasons. None of which have much to do with your prices or fees and more to do with your marketing and how you sell your products or services. Its a trap Lowering your prices can be tempting. Its a quick and extremely easy way to make your products or services seem better value. But its a trap. A trap you need to avoid. A trap that can put your business in a dangerous race to the bottom. You do not want to be in a race to the bottom A far better alternative is to find out whats actually causing people to think youre too expensive. And to then focus on improving your marketing in those key areas.